传播学专业英语教程
￥ 14.96 3.1折 ￥ 48 九五品
仅1件
作者[美]巴兰 著,钟新 主审
出版社中国人民大学出版社
ISBN9787300089089
出版时间2008-02
版次1
装帧平装
开本16开
纸张胶版纸
页数418页
字数99999千字
定价48元
上书时间2024-05-16
商品详情
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基本信息
书名:传播学专业英语教程
定价：48元
作者:[美]巴兰 著,钟新 主审
出版社：中国人民大学出版社
出版日期：2008-02-01
ISBN：9787300089089
字数：507000
页码：418
版次：1
装帧：平装
开本：16开
商品重量：
编辑推荐
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内容提要
《传播学专业英语教程》（第四版）是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识，系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善，经改编、注释后适合专业英语教学及双语教学的需要，尤其便于多媒体教学。
目录
PART ONE LAYING THE GRoUNDWoRK 1 Mass Communication，Culture，and Media Literacy Media Literacy What Is Mass Communication? Communication Defined Mass Communication Defined What Is Culture? Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers Mass Communication as Cultural Forum Scope and Nature of Mass Media The Role of Technology The Role of Money Cultural Forum: Audience as Consumer or Audience as Product? Changes Concentration of Ownership and Conglomeration Globalization Audience Fragmentation Hypercommercialism Erosion of Distinctions among Media: Convergence Mass Communication, Culture, and Media Literacy Oral Culture The Invention of Writing Literate Culture The Gutenberg Revolution The Industrial Revolution Media Literacy Elements of Media Literacy Media Literacy Skills Living Media Literacy: Living a Media Literate Life Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and DiscussionPART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES 2 Books Book Timeline A Short History of Books Books in Colonial North America Books and Their Audiences The Cultural Value of the Book Media Echoes: The Role of Books in Social Movements Using Media to Make a Difference: Our Bodies, Ourselves Censorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and Hypercommercialism Growth of Small Presses Restructuring of Book Retailing Cultural Forum: Freedom to Read Developing Media Literacy Skills: The Lessons of Harry Potter Living Media Literacy: Start a Citywide Book Conversation Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and Discussion3 Newspapers4 Magazines5 Film6 Radio and Sound Recording7 Television8 The Internet and the World Wide Web：Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9 TheorieS and Efiects of Mass Communication1O Media Freedom，Regulation，and EthicsGlossary
作者介绍
作者：(美国)斯坦利•J•巴兰
序言
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