大学商务英语综合教程
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作者杨翠萍,蔡莉 编
出版社清华大学出版社
ISBN9787302444633
出版时间2016-08
版次1
装帧平装
开本16开
纸张胶版纸
页数281页
字数99999千字
定价49元
上书时间2024-04-30
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基本信息
书名:大学商务英语综合教程
定价：49.00元
作者:杨翠萍,蔡莉 编
出版社：清华大学出版社
出版日期：2016-08-01
ISBN：9787302444633
字数：355000
页码：281
版次：2
装帧：平装
开本：16开
商品重量：
编辑推荐
本教材的编写宗旨是：遵循现代外语教学理念和应用语言学专门用途英语的教学原则；充分考虑学习者在经济、贸易、金融、管理等方面的专业需求，力求以人为本，将英语技能的培养和专业知识的学习有机地结合起来，满足学生在专业和英语两方面的需求；提高学生的商务英语交际能力；拓宽学生的知识领域，全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用，也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用，还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨，综合应用性强。本教材的每个单元由 “ 导入活动（Leadin）”“ 阅读活动（Reading）”“ 商务实践（Business Practice）” 和 “ 专业扩展（Relevant Extension） ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径： ftp://ftp.tup.tsinghua.edu.cn。
内容提要
本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。
目录
Lead-in............................................................................................................2Reading: The Four Stages of the ModerCareerRevisited.......................................................................................................4Business Practice...................................................................................15Relevant Extension..............................................................................19Unit 1 Careers .......................................1Lead-in.........................................................................................................28Reading: Optimism Knows No Slowdown............................29Business Practice...................................................................................39Relevant Extension..............................................................................42Unit 2 Entrepre neurship .....................27Lead-in.........................................................................................................52Reading: Planning Success.............................................................52Business Practice...................................................................................65Relevant Extension..............................................................................67Unit 3 Business Planning ...................51Lead-in.........................................................................................................78Reading: Beware the Product Death Cycle...........................79Business Practice...................................................................................92Relevant Extension..............................................................................94Unit 4 Product Quality .......................77Lead-in......................................................................................................128Reading: The Cult of Three Cultures......................................130Business Practice................................................................................143Relevant Extension...........................................................................146Lead-in......................................................................................................156Reading: It’s Payback Time..........................................................157Business Practice................................................................................169Relevant Extension...........................................................................172UnitUnitCorporate Culture ..................127Employee Motivatio............155Lead-in......................................................................................................182Reading: Shaping Strategy ia World of ConstantDisruption..............................................................................................183Business Practice................................................................................196Relevant Extension...........................................................................198Unit 8 Management ..........................181Lead-in......................................................................................................104Reading: Winning the PR Wars..................................................105Business Practice................................................................................116Relevant Extension...........................................................................119Unit 5 Public Relations .....................103UNIT ????VIILead-in......................................................................................................208Reading: Why eBay Is Buying Skype......................................209Business Practice................................................................................221Relevant Extension...........................................................................224Lead-in......................................................................................................232Reading: Driveto Collaboration............................................233Business Practice................................................................................245Relevant Extension...........................................................................249UnitUnitMergers & Acquisitions .........207Investment ............................231附录1 Glossary ................................................... 256附录2 Phrases & Expressions............................. 266附录3 Writing File .............................................. 273
作者介绍
序言
Lead-in............................................................................................................2Reading: The Four Stages of the ModerCareerRevisited.......................................................................................................4Business Practice...................................................................................15Relevant Extension..............................................................................19Unit 1 Careers .......................................1Lead-in.........................................................................................................28Reading: Optimism Knows No Slowdown............................29Business Practice...................................................................................39Relevant Extension..............................................................................42Unit 2 Entrepre neurship .....................27Lead-in.........................................................................................................52Reading: Planning Success.............................................................52Business Practice...................................................................................65Relevant Extension..............................................................................67Unit 3 Business Planning ...................51Lead-in.........................................................................................................78Reading: Beware the Product Death Cycle...........................79Business Practice...................................................................................92Relevant Extension..............................................................................94Unit 4 Product Quality .......................77Lead-in......................................................................................................128Reading: The Cult of Three Cultures......................................130Business Practice................................................................................143Relevant Extension...........................................................................146Lead-in......................................................................................................156Reading: It’s Payback Time..........................................................157Business Practice................................................................................169Relevant Extension...........................................................................172UnitUnitCorporate Culture ..................127Employee Motivatio............155Lead-in......................................................................................................182Reading: Shaping Strategy ia World of ConstantDisruption..............................................................................................183Business Practice................................................................................196Relevant Extension...........................................................................198Unit 8 Management ..........................181Lead-in......................................................................................................104Reading: Winning the PR Wars..................................................105Business Practice................................................................................116Relevant Extension...........................................................................119Unit 5 Public Relations .....................103UNIT ????VIILead-in......................................................................................................208Reading: Why eBay Is Buying Skype......................................209Business Practice................................................................................221Relevant Extension...........................................................................224Lead-in......................................................................................................232Reading: Driveto Collaboration............................................233Business Practice................................................................................245R
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