现货Digital Strategies and Organizational Transformation[9789811271977]

932 九五品

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上海宝山

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作者Djavanshir, G Reza

出版社World Scientific Publishing Company

ISBN9789811271977

出版时间2023-08

装帧精装

纸张其他

页数340页

正文语种英语

上书时间2024-06-05

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商品描述: In today's highly competitive business environments, with the rise of digital businesses and digital economy, digital strategies and organizational changes go hand in hand. Organizations that possess a robust digital strategy benefit greatly from the advancements of emerging digital technologies, and hence, making necessary organizational changes in order to maximise the benefits have become vital for their survival. According to MIT Sloan's Center for Information Systems Research (CISR), "[i]n this period of digital disruption, businesses focused narrowly on value chains are at a disadvantage". Next-generation enterprises need to think more broadly about their business ecosystems, leverage digitization to understand their customers better, and establish options for future success. Therefore, competitive businesses have started using a variety of digital tools including artificial intelligence, alongside other digital applications, making the required changes to their organizational models and cultures to better serve their customers efficiently and effectively.

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