Tim Collinwood is no international man of mystery. He's an ordinary English advertising man living in the Middle East, working in an unfamiliar place, struggling with cultural challenges and personal foibles. Collinwood is intrigued when he's offered a marketing job that sounds exciting, and the reward for success is immense. His employers want him to create the public relations campaign of his life, to position Morocco as an economic powerhouse. The challenge attracts Collinwood, but as the story develops, he realizes failure is not an option. He falls in love, which distracts his focus and occupies his time. He is also plagued by corruption, cheating, lies, and deceit and has to battle his way through. His relationship with the prettiest of professional sex workers confuses his emotions and blurs his vision. Collinwood is a man up against friends who will stab him in the back and women who will do whatever they have to do. Old-fashioned values and morals are his only protection. Does he have what it takes to stay focused and succeed? Can he resist temptation to save himself and the woman he loves? Can he even stay alive?
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