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现货Own Label Sainsbury s Design Studio 1962 - 1977 /anglais[9780995745582]
￥ 215 九五品
库存2件
上海宝山
认证卖家担保交易快速发货售后保障
作者Jonny Trunk and Damon Murray
出版社FUEL
ISBN9780995745582
出版时间2019-06
装帧平装
纸张其他
正文语种英语
上书时间2023-09-28
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商品详情
- 品相描述：九五品
- 商品描述
- A new expanded edition of this must-have book for all graphic designers In 1962, when Peter Dixon joined the Sainsbury’s Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon’s designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury’s into a brand giant, the first real ‘Super’ market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.Table of ContentsForeword by Jonny Trunk ? Essay by Emily King, including interviews with Peter Dixonof the Sainsbury’s Design Studio, and Lord John Sainsbury (who was directly involvedwith the development of the Own Label range) ? Images: exhaustive flat-pack andthree dimensional images of packaging from the Sainsbury Design Studio from 1962-1977. Also includes exterior and interior images of stores from this period....
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