现货Improve Your Copywriting (Revised)[9781444102956]

108 九五品

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上海宝山

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作者Gabay, Jonathan

出版社Teach Yourself

ISBN9781444102956

出版时间2010-01

装帧平装

纸张其他

页数336页

正文语种英语

上书时间2023-09-25

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商品描述: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ... and many more Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

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