现货Hegarty on Creativity: There Are No Rules[9780500517246]

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作者Hegarty, John

出版社Thames & Hudson

ISBN9780500517246

出版时间2014-04

装帧精装

纸张其他

页数128页

正文语种英语

上书时间2023-09-22

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商品描述: A look into what lies behind creativity from one of the advertising industrys leading playersCreativity isnt an occupation; its a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock n roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page Daunted by cynics in the workplace Money leading you astray Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including "Good is the Enemy of Great," "Respect Dont Revere," "Get Angry," and "Bad Weather" relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegartys own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.75+ color illustrations