现货Strategic Management of Technological Innovation[9781260087956]

1433 九五品

库存3件

上海宝山

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作者Melissa a ; Schilling

出版社Ingram

ISBN9781260087956

出版时间2019-01

装帧精装

纸张其他

页数368页

正文语种英语

上书时间2023-09-21

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商品描述: Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

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