现货Marketing Communications[9781446259023]

1273 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Egan, John

出版社Sage Publications Ltd

ISBN9781446259023

出版时间2015-01

装帧精装

纸张其他

页数576页

正文语种英语

上书时间2023-08-10

已实名已认证进店收藏店铺

商品描述: How many marketing messages do you think you see a day Why do some stick with us more than others Why do we all remember the Hovis Hill or the Budweiser Frogs What do they say about the brand How will you communicate your own marketing messages just as successfully Marketing communications is the promotion part of the four Ps and, in this book, John Egan draws on both his industry and academic background to explain the why as well as the how. The text covers all the basics you need to know to pass your course, as well as key issues such as ethical marketing and the changing face of communications which will help improve your grade. There is also a full companion Website with key revision tools to help you succeed. With examples ranging from HSBC to Lady Gaga, this book will not only help you to do well in your course, it will give you solid foundation for working in the industry in the easiest way possible, but making it fun along the way.

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