现货Marketing[9781259924040]

1687 九五品

库存5件

上海宝山

认证卖家担保交易快速发货售后保障

作者Kerin, Roger a ; Hartley, Steven William

出版社McGraw-Hill Education

ISBN9781259924040

出版时间2022-03

装帧其他

纸张其他

页数784页

正文语种英语

上书时间2023-08-09

已实名已认证进店收藏店铺

商品描述: Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.

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