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现货Essentials of Marketing[9781260405323]

1433 九五品

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作者William Perreault

出版社McGraw Hill

ISBN9781260405323

出版时间2018-01

装帧精装

纸张其他

页数768页

正文语种英语

上书时间2023-08-09

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商品描述: Essentials of Marketing pioneered an innovative structure―using the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers.

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