现货Marketing: The Core[9781260711455]

1433 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Roger A. Kerin

出版社McGraw Hill

ISBN9781260711455

出版时间2019-01

装帧精装

纸张其他

页数624页

正文语种英语

上书时间2023-08-09

已实名已认证进店收藏店铺

商品描述: Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect?, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

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