现货Interactive Services Marketing[9780618641802]

350 九五品

仅1件

上海宝山

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作者Fisk, Raymond P ; Grove, Stephen J ; John, Joby

出版社Houghton Mifflin

ISBN9780618641802

出版时间2007-08

装帧平装

纸张其他

页数288页

正文语种英语

上书时间2023-08-07

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商品描述: Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and incconnections through technology.The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact wi

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