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现货Silent Selling: Best Practices and Effective Strategies in Visual Merchandising[9781501315497]
￥ 848 九五品
仅1件
上海宝山
认证卖家担保交易快速发货售后保障
作者Bell, Judy ; Ternus, Kate
出版社Fairchild Books
ISBN9781501315497
出版时间2017-08
装帧平装
纸张其他
页数448页
正文语种英语
上书时间2023-08-07
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商品详情
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Capturing the direction and evolution of today’s retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 5th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts’ recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell’s "Look-Compare-Innovate" model.
New to This Edition
· 30% new full color photographs showcase the best examples of award-winning global visual merchandising
· Design Gallery features discuss the design principles used in store displays, including Bergdorf Goodman (NYC), Tory Burch (LA), Dolce & Gabbana (Hong Kong) and Printemps (Paris)
· New sections on digital tools including Mockshop and CAD programs (Chapter 5), Kantar Retail Virtual Reality (Chapter 10), and WindowsWear PRO (Chapter 12)
· Updated information on LED lighting, decorative lighting and current trends in lighting (Chapter 9)
Key Features
· Creative Capstone Project inspires readers to apply concepts from each chapter to ahypothetical store design
· Retail Realities sidebars point out practical concerns that affect visual merchandiserseveryday
· Shoptalk statements by visual merchandising experts provide observations about an aspect of the field discussed in the chapter
Silent Selling STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
Teaching Resources
· Instructor’s Guide and Test Bank provides suggestions for planning the course and using the text in the classroom
· PowerPoint presentations include images from the book and provide a framework for lecture and discussion
· Learning with STUDIO Student Registration Guide and a First Day of Class PowerPoint presentation make it easy to assignthe online resources
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315565.
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