现货MKTG4[9780170411769]

642 九五品

库存8件

上海宝山

认证卖家担保交易快速发货售后保障

作者Lamb, et al.

出版社Cengage Learning

ISBN9780170411769

出版时间2018-01

装帧平装

纸张其他

页数336页

正文语种英语

上书时间2023-08-04

已实名已认证进店收藏店铺

商品描述: MKTG4 offers a unique blended learning solution for instructors and students in introductory marketing subjects, in the university and vocational sectors. ?Paving a new way to both teach and learn, MKTG4 is designed to truly connect with today''s busy, tech-savvy student. The content in the easy-to-read text with tear-out review cards combines with an online component on the MindTap platform – a suite of innovative resources to support critical thinking and help your students move from memorisation to mastery. These include an interactive MKTG4 eTextbook, podcasts, quizzes, video case studies, animated summaries, and more. With the MindTap mobile app students can take course materials with them – anytime, anywhere.?New, print versions of this book include access to the MindTap platform.

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