现货Emotional Intelligence and Marketing[9789811203541]

906 九五品

仅1件

上海宝山

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作者Prentice, Catherine

出版社World Scientific Publishing Company

ISBN9789811203541

出版时间2019-06

装帧精装

纸张其他

页数228页

正文语种英语

上书时间2023-07-10

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商品描述: This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable

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