现货Taken by Surprise: Cutting-Edge Collaborations Between Designers, Artists and Brands[9783899554212]

657 九五品

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上海宝山

认证卖家担保交易快速发货售后保障

作者Klanten, Robert ; Ehmann, S

出版社Gestalten

ISBN9783899554212

出版时间2012-07

装帧精装

纸张其他

页数280页

正文语种英语

上书时间2023-07-07

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商品描述: Today, the most clever brand communication is self-promulgating. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector's items; as well as guerilla urban interventions and exclusive events. The brand communication measures introduced

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