现货Customer Co-Design: A Study in the Mass Customization Industry (2015) (Markt- Und Unternehmensentwicklung Markets and Organisations)[9783658075255]

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作者Thallmaier, Stefan R

出版社Springer Gabler

ISBN9783658075255

出版时间2014-10

装帧平装

纸张其他

页数218页

正文语种英语

上书时间2023-07-06

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商品描述: Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

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