现货Advertising in Contemporary Consumer Culture (2018)[9783319779430]

1084 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者de Burgh-Woodman, Hélène

出版社Palgrave MacMillan

ISBN9783319779430

出版时间2018-04

装帧精装

纸张其他

页数273页

正文语种英语

上书时间2023-07-06

已实名已认证进店收藏店铺

商品描述: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari's notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media pl

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