现货Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies (2015)[9783319134390]

903 九五品

仅1件

上海宝山

认证卖家担保交易快速发货售后保障

作者Sahadev, Sunil ; Purani, Keyoor ; Malhotra, Neeru

出版社Springer

ISBN9783319134390

出版时间2015-03

装帧精装

纸张其他

页数182页

正文语种英语

上书时间2023-07-06

已实名已认证进店收藏店铺

商品描述: This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

— 没有更多了 —