现货Go-To-Market Strategies for Women Entrepreneurs: Creating and Exploring Success[9781789732900]

842 九五品

库存4件

上海宝山

认证卖家担保交易快速发货售后保障

作者Crittenden, Victoria L

出版社Emerald Publishing Limited

ISBN9781789732900

出版时间2019-09

装帧精装

纸张其他

页数160页

正文语种英语

上书时间2023-07-03

已实名已认证进店收藏店铺

商品描述: The role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing. Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contributors, provides a lens into the power of women entrepreneurship. From home businesses and Mompreneurs, to women-led global businesses such as The Body Shop and Ceja Vineyards, chapters explore the role woman entrepreneurship plays in building self-efficacy, the power of creating and utilizing social capital, the importance of being authentic and true to one's self, and the value of family, friends, mentors, and role models. By discussing ideas such as the ecosystem of radical generosity, where women are recognized for their talents and where women help each other to succeed, Crittenden and her contributors show the power of empowerment -- empowerment that can positively impact the soc

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