现货Embarrassment of Product Choices 1: How to Consume Differently[9781786303110]

1624 九五品

库存5件

上海宝山

认证卖家担保交易快速发货售后保障

作者Millot, Michel

出版社Wiley-Iste

ISBN9781786303110

出版时间2018-12

装帧精装

纸张其他

页数210页

正文语种英语

上书时间2023-06-30

已实名已认证进店收藏店铺

商品描述: When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong The brand, the quality / price ratio, the aesthetics ... give confidence, but often with naivety There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge ... Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has do

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