现货Strategy for a Networked World[9781783269921]

693 九五品

库存2件

上海宝山

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作者Ramirez, Rafael ; Mannervik, Ulf

出版社Imperial College Press

ISBN9781783269921

出版时间2016-10

装帧精装

纸张其他

页数316页

正文语种英语

上书时间2023-06-30

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商品描述: During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice.Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael RamIrez and Ulf Mannervik, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of valu

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