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现货Marketing Management: A Decision-Making Approach[9781682854686]
￥ 1263 九五品
仅1件
上海宝山
认证卖家担保交易快速发货售后保障
作者Hunt, Benedict
出版社Willford Press
ISBN9781682854686
出版时间2018-05
装帧精装
纸张其他
页数223页
正文语种英语
上书时间2023-06-30
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商品详情
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- 商品描述
- Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the art of designing and selling the product to the markets for making profits. Marketing management is a distinct field which focuses on the optimum utilization of marketing resources. It involves marketing strategy, qualitative and quantitative marketing research, brand audit, project planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics included in this book are of utmost significance and bound to provide incredible insights to readers.
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