现货Consumer Financial Behavior (Foundations and Trends(r) in Marketing)[9781601988645]

758 九五品

库存5件

上海宝山

认证卖家担保交易快速发货售后保障

作者Van Raaij, W Fred

出版社Now Publishers

ISBN9781601988645

出版时间2015-01

装帧平装

纸张其他

页数138页

正文语种英语

上书时间2023-06-28

已实名已认证进店收藏店铺

商品描述: Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric. By analyzing financial behavioral acts and skills, and the economic, sociological, and psychological variables that may influence them, the author focuses on the determinants and consequences of spending, saving, borrowing, insuring, and investing, and explains how both the market and consumers can achieve responsible financial behavior. The objective of Consumer Financial Behavior is to bring together the scientific knowledge of this topic in a systematic way to improve our understanding and provide insights into this behavior. Section 2 focuses on money management, spending, and budgeting. Section 3 examines saving behavior, saving motives and goals. Section 4 reviews Credit behavior and debt problems. Insurance behavior and the avoidance of potenti