现货Marketing Communications[9781526446886]

1423 九五品

库存5件

上海宝山

认证卖家担保交易快速发货售后保障

作者Egan, John

出版社Sage Publications Ltd

ISBN9781526446886

出版时间2020-01

装帧精装

纸张其他

页数416页

正文语种英语

上书时间2023-06-27

已实名已认证进店收藏店铺

商品描述: John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: - New chapters on Digital Marketing and Analytics and Social Media Marketing - Strong focus on marketing communications analytics - Update of examples, case studies and references Online resources for both instructors and students complement the book. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

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