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现货Retail Marketing Management: The 5 Es of Retailing[9781526446848]
￥ 1003 九五品
库存2件
作者Grewal, Dhruv
出版社Sage Publications Ltd
ISBN9781526446848
出版时间2019-01
装帧精装
纸张其他
页数169页
正文语种英语
上书时间2023-06-27
- 最新上架
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商品详情
- 品相描述：九五品
- 商品描述
- In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
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