现货Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession[9781522562955]

1599 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Pinheiro, Margarida M ; Estima, Ana ; Marques, Susana

出版社Business Science Reference

ISBN9781522562955

出版时间2018-11

装帧精装

纸张其他

页数252页

正文语种英语

上书时间2023-06-27

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商品描述: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and st

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