现货Modern Perspectives on Virtual Communications and Social Networking[9781522557159]

1473 九五品

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上海宝山

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作者Thakur, Jyotsana

出版社Information Science Reference

ISBN9781522557159

出版时间2018-10

装帧精装

纸张其他

页数273页

正文语种英语

上书时间2023-06-26

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商品描述: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of on

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