现货Building Brand Equity and Consumer Trust Through Radical Transparency Practices[9781522524175]

1893 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Veselinova, Elena ; Samonikov, Marija Gogova

出版社Business Science Reference

ISBN9781522524175

出版时间2017-07

装帧精装

纸张其他

页数392页

正文语种英语

上书时间2023-06-26

已实名已认证进店收藏店铺

商品描述: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

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