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现货Events Management: Principles and Practice[9781473948280]
￥ 492 九五品
仅1件
作者Raj, Razaq ; Walters, Paul ; Rashid, Tahir
出版社Sage Publications Ltd
ISBN9781473948280
出版时间2017-09
装帧平装
纸张其他
页数448页
正文语种英语
上书时间2023-06-19
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商品详情
- 品相描述：九五品
- 商品描述
- Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: The impact of the London 2012 and Rio 2016 Olympic Games Van Gogh Augmented Reality in Nuenen Sands EXPO and Convention Center, Las Vegas Glastonbury Music Festival Lame Horse Night Club, Russia The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.
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