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现货Research Methods in Tourism, Hospitality and Events Management[9781473919143]
￥ 1566 九五品
库存2件
作者Brunt, Paul ; Horner, Susan ; Semley, Natalie
出版社Sage Publications Ltd
ISBN9781473919143
出版时间2017-09
装帧精装
纸张其他
页数360页
正文语种英语
上书时间2023-06-19
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商品详情
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- In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
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