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现货Events Management: An International Approach[9781473919082]
￥ 1423 九五品
仅1件
作者Ferdinand, Nicole ; Kitchin, Paul James
出版社Sage Publications Ltd
ISBN9781473919082
出版时间2017-02
装帧精装
纸张其他
页数384页
正文语种英语
上书时间2023-06-19
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商品详情
- 品相描述：九五品
- 商品描述
- Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a Diary of an Events Manager to give students a window into the real life of a practitioner. Brand new to the Second Edition: Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events New case studies in every chapter illustrating real-life and diverse practical a
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