现货Aviation Business Strategy (International Library of Essays on Aviation Policy and Manag)[9781472451613]

2149 九五品

库存5件

上海宝山

认证卖家担保交易快速发货售后保障

作者Budd, Lucy ; Ison, Stephen

出版社Routledge

ISBN9781472451613

出版时间2019-10

装帧精装

纸张其他

页数500页

正文语种英语

上书时间2023-06-19

已实名已认证进店收藏店铺

商品描述: The world's commercial aviation industry comprises a complex and highly diverse range of businesses with different forms of governance, ownership, management structure and organisational philosophies. The essays in this Volume address issues of market structure, focusing particularly on changes in the aviation industry that have resulted from policies of deregulation, as well as revenue, cost and pricing, airline mergers and acquisitions and the reasons for and characteristics of global airline alliances.One of the most significant developments in aviation business strategy over the last four decades has been the emergence and expansion of low cost carriers and the implications that this business model has had for the sector in terms of competition, route offering, service innovation and profitability. Central to these discussions are issues of cost and the need to manage yields. This raises the issue of pricing, elasticity, and price discrimination, all of which are of relev

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