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现货Emerging Innovative Marketing Strategies in the Tourism Industry[9781466686991]
￥ 1809 九五品
仅1件
作者Ray, Nilanjan
出版社Business Science Reference
ISBN9781466686991
出版时间2015-08
装帧精装
纸张其他
页数425页
正文语种英语
上书时间2023-06-19
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商品详情
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- The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to,
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