现货Emerging Research and Trends in Gamification[9781466686519]

1809 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Gangadharbatla, Harsha ; Davis, Donna Z

出版社Information Science Reference

ISBN9781466686519

出版时间2015-08

装帧精装

纸张其他

页数455页

正文语种英语

上书时间2023-06-19

已实名已认证进店收藏店铺

商品描述: Game design has shifted from the development of games for entertainment to the creation of games with a more meaningful purpose. Game principles and theories can be applied to interactive programs in a variety of fields and professions. Researchers continue to examine the many ways games can be applied to real-world settings. Emerging Research and Trends in Gamification brings together innovative and scholarly research on the use of game-based design and technology in a variety of settings. Including discussions from both industry and academic perspectives, this publication explores the growing research in this interesting and dynamic field, serving as an essential reference source for academicians, professionals, researchers, and upper level students interested in the applications of game-thinking and gaming dynamics across various disciplines including marketing, journalism, education, and human resources. This publication presents timely, research-based chapters on the dev