现货News Discourse and Digital Currents: A Corpus-Based Genre Analysis of News Tickers[9781443882828]

635 九五品

仅1件

上海宝山

认证卖家担保交易快速发货售后保障

作者Fruttaldo, Antonio

出版社Cambridge Scholars Publishing

ISBN9781443882828

出版时间2017-06

装帧精装

纸张其他

页数250页

正文语种英语

上书时间2023-06-13

已实名已认证进店收藏店铺

商品描述: In recent years, journalistic practices have undergone a radical change due to the increasing pressure of new digital media on the professional practice. The ever-growing development of new technologies and the ceaseless fluctuation of social practices have challenged some of the traditional genres found in these professional contexts. On the basis of these premises, this book investigates a particular genre found in the context of TV newscasts. The genre under investigation is that of news tickers (or crawlers), that is, the graphic elements that scroll at the bottom of the screen during newscasts. The book introduces readers to this under-researched genre through a year-long collection of the news tickers displayed on BBC World News. Thanks to a corpus-based genre analysis, the generic status of news tickers is better defined by highlighting the presence of given strategies of marketization. Additionally, this volume investigates if news tickers can be seen as a mixed (sub

— 没有更多了 —