现货Attracting Attention: Promotion and Marketing for Tourism Attractions[9781433124150]

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上海宝山

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作者Stein, Andi

出版社Peter Lang Inc., International Academic Publishers

ISBN9781433124150

出版时间2015-07

装帧精装

纸张其他

页数196页

正文语种英语

上书时间2023-06-12

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商品描述: From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and ma