现货Public Relations Case Studies from Around the World[9781433123474]

976 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者Vanslyke Turk, Judy ; Valin, Jean

出版社Peter Lang Inc., International Academic Publishers

ISBN9781433123474

出版时间2014-11

装帧精装

纸张其他

页数374页

正文语种英语

上书时间2023-06-12

已实名已认证进店收藏店铺

商品描述: The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include best practices of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of trem