现货Marketing[9781260087710]

1683 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Grewal, Dhruv ; Levy, Michael

出版社McGraw-Hill Education

ISBN9781260087710

出版时间2018-11

装帧其他

纸张其他

页数704页

正文语种英语

上书时间2023-06-08

已实名已认证进店收藏店铺

商品描述: Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today exploring both fundamentals and new marketing influencers such as digital social and mobile marketing marketing analytics and the psychology influencers on consumer behavior. Written in an engaging highly visual format with up-to-date examples throughout for today’s mobile students and instructors. Accompanied by Connect? our highly reliable digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.

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