现货Contemporary Selling: Building Relationships, Creating Value[9781138951228]

2660 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者Johnston, Mark W ; Marshall, Greg W

出版社Routledge

ISBN9781138951228

出版时间2016-02

装帧精装

纸张其他

页数426页

正文语种英语

上书时间2023-06-07

已实名已认证进店收藏店铺

商品描述: Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers.Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today.Pedagogical features include: Mini-cases to help students understand and apply

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