现货Shifts Towards Image-Centricity in Contemporary Multimodal Practices (Routledge Studies in Multimodality)[9781138596085]

1331 九五品

库存2件

上海宝山

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作者St?ckl, Hartmut ; Caple, Helen ; Pflaeging, Jana

出版社Routledge

ISBN9781138596085

出版时间2019-12

装帧精装

纸张其他

页数320页

正文语种英语

上书时间2023-06-06

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商品描述: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual co

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