现货Big Data for Managers: Creating Value[9781138593060]

1331 九五品

库存2件

上海宝山

认证卖家担保交易快速发货售后保障

作者Malviya, Atal ; Malmgren, Mike

出版社Routledge

ISBN9781138593060

出版时间2018-12

装帧精装

纸张其他

页数174页

正文语种英语

上书时间2023-06-06

已实名已认证进店收藏店铺

商品描述: In today's fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The autho

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