现货Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era (Routledge Focus on Business and Management)[9781138586963]

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作者Boustani, Ghalia

出版社Routledge

ISBN9781138586963

出版时间2019-08

装帧精装

纸张其他

页数126页

正文语种英语

上书时间2023-06-06

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商品描述: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive t

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