现货Routledge Handbook of the Business of Women's Sport (Routledge International Handbooks)[9781138571617]

2097 九五品

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作者Lough, Nancy ; Geurin, Andrea N

出版社Routledge

ISBN9781138571617

出版时间2019-05

装帧精装

纸张其他

页数608页

正文语种英语

上书时间2023-06-06

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商品描述: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport.Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's

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