现货Advanced Theory and Practice in Sport Marketing[9781138061569]

1228 九五品

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上海宝山

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作者Schwarz, Eric C ; Hunter, Jason D

出版社Routledge

ISBN9781138061569

出版时间2017-12

装帧精装

纸张其他

页数384页

正文语种英语

上书时间2023-04-21

已实名已认证进店收藏店铺

商品描述: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of addition