现货Public Relations Theory: Application and Understanding[9781119373117]

994 九五品

库存6件

上海宝山

认证卖家担保交易快速发货售后保障

作者Brunner, Brigitta R

出版社Wiley-Blackwell

ISBN9781119373117

出版时间2019-05

装帧精装

纸张其他

页数272页

正文语种英语

上书时间2023-04-21

已实名已认证进店收藏店铺

商品描述: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories