现货Competition's New Clothes: 20 Short Cases on Rivalry Between Firms[9781108473590]

666 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Lévêque, Fran?ois

出版社Cambridge University Press

ISBN9781108473590

出版时间2019-02

装帧精装

纸张其他

页数206页

正文语种英语

上书时间2023-04-20

已实名已认证进店收藏店铺

商品描述: L v que recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book will appeal to anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. This book can also be used as a supplementary text in courses in microeconomics, business economics and ind

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