现货Event Planning and Management: Principles, Planning and Practice (PR in Practice)[9780749483319]

359 九五品

库存3件

上海宝山

认证卖家担保交易快速发货售后保障

作者Dowson, Ruth ; Bassett, David

出版社Kogan Page

ISBN9780749483319

出版时间2018-11

装帧平装

纸张其他

页数312页

正文语种英语

上书时间2023-04-19

已实名已认证进店收藏店铺

商品描述: Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a

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