现货Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability[9780749478889]

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上海宝山

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作者Bridger, Darren

出版社Kogan Page

ISBN9780749478889

出版时间2017-02

装帧平装

纸张其他

页数264页

正文语种英语

上书时间2023-04-19

已实名已认证进店收藏店铺

商品描述: COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola

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